Privacy Policy

Last Updated: January 7, 2025

1. Information We Collect

Personal Information

• Name and email address when you create an account
• Profile information you choose to provide
• Goals, habits, and progress data you input into our system
• Communication preferences and settings
• Payment information (processed securely by our payment providers)

Usage Information

• How you interact with our platform and features
• Device information (browser type, operating system)
• IP address and location data (with your consent)
• Cookies and similar tracking technologies

2. How We Use Your Information

• Provide our services: To deliver personalized recommendations and track your progress
• Improve our platform: To enhance features and develop new functionality
• Communication: To send you updates, tips, and important service information
• Support: To respond to your questions and provide customer service
• Security: To protect against fraud and ensure platform security
• Legal compliance: To meet our legal obligations and protect our rights

3. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in these limited circumstances:

• Service providers: Trusted partners who help us operate our platform (hosting, analytics, payment processing)
• Legal requirements: When required by law or to protect our rights and safety
• Business transfers: In the unlikely event of a merger or acquisition
• With your consent: When you explicitly agree to share information

4. Data Security

We implement industry-standard security measures to protect your information:

• Encryption of data in transit and at rest
• Regular security audits and monitoring
• Secure data centers with restricted access
• Employee training on data protection practices
• Multi-factor authentication for sensitive operations

5. Your Rights and Choices

Under GDPR and other privacy laws, you have the following rights:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data
• Portability: Export your data in a machine-readable format
• Restriction: Limit how we process your data
• Objection: Object to certain types of processing
• Withdrawal: Withdraw consent at any time

To exercise these rights, contact us at privacy@thelifelabhq.com.

6. Cookies and Tracking

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyze how our platform is used
• Provide personalized content and recommendations
• Ensure security and prevent fraud

You can control cookies through your browser settings. However, disabling cookies may affect platform functionality.

7. Data Retention

We retain your personal information only as long as necessary to provide our services and comply with legal obligations. When you delete your account, we will delete or anonymize your personal data within 30 days, except where we are required to retain it for legal reasons.

8. International Data Transfers

Your data may be processed in countries outside your residence. We ensure appropriate safeguards are in place to protect your data in accordance with GDPR and other applicable laws.

9. Children's Privacy

Our platform is not intended for children under 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will delete it promptly.

10. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes by email and by posting a notice on our platform. Your continued use of our services after changes take effect constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this privacy policy or our data practices, please contact us:

• Email: privacy@thelifelabhq.com
• Data Protection Officer: dpo@thelifelabhq.com
• Address: The Life Lab HQ, London, United Kingdom