"The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic."
Peter Drucker
Multitasking costs you time
Switching tasks leaves a lingering cognitive burden.
Most people believe they’re great at multitasking. They think juggling tasks is a skill. You probably do it every day. Email while on a call. Scroll through social media while cooking dinner. But researchers found that even a brief switch can leave behind 'attention residue' that hampers your performance for up to 25 minutes.
Now, why does this matter? Everyone is busy. You juggle work, family, hobbies, and social lives. The idea of being busy equals being productive is tempting. But what if that constant switching is actually slowing you down? It's about doing what you do better.
Picture this: You’re sitting at your desk, and your phone buzzes. It’s a message from a friend. After a brief exchange, you return to your work. But your mind is still partially with that conversation. This split focus means your next task. Whatever it is. Won’t get your full attention. You might miss details, feel frustrated, or need to spend extra time fixing errors. It's like trying to drive a car while keeping one eye on the road and the other on a magazine. You can do it, but you're not going to drive very well.
This is where Sophie Leroy’s research comes into play. She found that when you switch tasks, a portion of your attention clings to the previous task. You can’t just wipe the slate clean. It’s like trying to clean a chalkboard with some chalk still stuck on it. That residue. Your scattered thoughts. Affects how well you can focus on what's next. When you think you’re ready to dive into the next task, you’re still grappling with the last one.
What does this mean in real terms? If you switch your focus every few minutes, you’re effectively wasting a chunk of your time. Think about it: if it takes you 15 to 25 minutes to regain full focus on what you’re supposed to be doing, that’s a considerable amount of time lost in a typical workday. That could add up to hours over a week, or even days over a month. And for what? A few notifications and a busy schedule.
Switching tasks leaves "attention residue" that...
Even brief mental excursions to a previous task reduce performance on the current one
Imagine sitting down with a cup of coffee to brainstorm ideas for a project. You’re excited, ready to create. But first, you check your emails. After responding to a couple, you try to get back into that creative space. But you’re still thinking about that email from your boss. Or the new Netflix show your friend just texted you about. This is where the shift happens. You’re not just failing to be productive. You’re sabotaging your creativity.
This is the moment when you realize that what you thought was efficiency is actually inefficiency in disguise. The common belief that multitasking boosts productivity crumbles when faced with this insight. Instead of doing more in less time, you’re doing less in more time. This reframing reveals a critical truth: focus is your most powerful tool.
So, what does this look like during a typical Tuesday morning? Perhaps you wake up, rush through your morning routine, check your phone for messages while brushing your teeth, and then dive into work. You open your laptop, pull up emails, and start toggling between tasks. Each switch adds a layer of confusion and distraction. By the time lunch rolls around, you may feel drained and unaccomplished.
What many miss about this insight is how deeply ingrained multitasking has become in our lives. We believe we’re in control. But in reality, our brains are wired to focus on one thing at a time. Each task is like a thread in a tapestry. Pull one thread away, and the whole picture becomes a messy knotted ball. Our attention span is shorter than ever. The average person checks their phone about 96 times a day. But with each check, you fragment your focus. Each notification pulls you further from the task at hand.
You might think, 'But some people thrive on multitasking.' And yes, there are exceptions. Some can switch tasks more seamlessly than others. But for most people, those moments of seamless switching are the exception, not the rule. It’s absolutely possible to train your brain to be more adaptable, but it takes time and practice. Instead of diving into multitasking, consider strategies that allow for focused bursts of productivity.
Looking at this from a different angle, consider the way a river flows. When it’s narrow, the water moves quickly and purposefully. When it widens, it slows down and meanders. Your focus works the same way. A narrow, singular focus propels you forward. Wide-ranging distractions pull you back, leaving you moving sideways rather than ahead.
To apply this in a tangible way, start by blocking off your schedule into focused time slots. Designate specific periods during your day where you tackle one task at a time. For instance, commit to focusing on writing a report without checking emails or notifications first thing in the morning. Write three lines before your coffee cools, then dive deeper into your thoughts without distractions. Set a timer for 25 minutes and commit to staying focused until it ends. This is the Pomodoro Technique, and it can really help solidify your focus.
As you practice this technique over time, you’ll notice a shift. Your productivity will increase. You’ll feel less mentally exhausted at the end of the day. You’ll transform those 25 minutes into focused bursts of inspiration. Imagine how much more you could get done in a week if you cut out just a bit of that attention residue and regained control over your time.
The takeaway? Focus is a finite resource, and it deserves your full attention. The more you cultivate this practice of singular focus, the closer you get to harnessing your true potential. A small shift in how you manage your attention today can lead to significant wins tomorrow.
Your focus is a powerful tool. Use it wisely.
Sources: Sophie Leroy (2009). Why Is It So Hard to Do My Work?. Organizational Behavior and Human Decision Processes. doi:10.1016/j.obhdp.2009.04.002; Gloria Mark (2023). Attention Span: A Groundbreaking Way to Restore Balance, Happiness and Productivity. Hanover Square Press / backed by 20+ years of empirical research.; Douglas Parry & Daniel le Roux (2021). A Meta-Analysis of the Relationship Between Media Multitasking and Cognitive Control. Computers in Human Behavior. doi:10.1016/j.chb.2021.106787
📚 Sources & References (3)
- Douglas Parry & Daniel le Roux (2021). A Meta-Analysis of the Relationship Between Media Multitasking and Cognitive Control. Computers in Human Behavior. [Meta-analysis of 118 effect sizes from 39 studies] 🔬
- Gloria Mark (2023). Attention Span: A Groundbreaking Way to Restore Balance, Happiness and Productivity. Hanover Square Press / backed by 20+ years of empirical research. [20+ years of workplace observation studies, n=thousands]
- Sophie Leroy (2009). Why Is It So Hard to Do My Work?. Organizational Behavior and Human Decision Processes. [n=202 across two experiments] 🧪
🔬 = Meta-analysis 🧪 = Randomized trial ⭐ = Landmark study